We take your privacy seriously, and we protect it.
Vela does not sell your personal information for money.
We work with advertising partners, including Meta, and marketing measurement partners, to track the performance of our advertising and influencer campaigns. Under some state privacy laws, this may be considered "sharing" your information even though no money changes hands. This sharing is limited to general marketing signals, like an app install, trial start, or subscription, and never includes your journal entries, mood information, goals, or reflections. You can ask us to stop sharing your information for these purposes at any time; see "Your Privacy Choices" in the Full Privacy Policy below.
To operate the Services, Vela also works with a limited set of trusted service providers, bound by contract to process it solely on Vela's behalf. These include cloud infrastructure, security, authentication, analytics, and artificial intelligence providers. None of these providers may use your information for their own independent purposes.
If you choose to use Vela's personalized experiences, information such as your journal entries, goals, preferences, reflections, mood information, calendar information, and prompt responses may be processed by artificial intelligence providers. This processing happens solely to generate the personalized content you requested, nothing more, and this content is never shared with our advertising or marketing measurement partners.
All purchases and subscription payments are processed exclusively through Apple's App Store. Vela does not collect or store complete payment card information.
Vela is designed to support reflection, mindfulness, emotional well-being, habit formation, and personal growth. Vela does not provide medical advice, psychiatric care, psychotherapy, crisis intervention, or emergency services. If you are in crisis or need immediate support, contact 988 (Suicide & Crisis Lifeline) or your local emergency services.
Questions about your privacy or this policy? Reach us anytime at hello@myvela.ai.
Effective Date: 07/31/2026
This Privacy Policy explains how Vela ("Vela," "we," "us," or "our") collects, uses, discloses, and protects information when you use the Vela mobile application and related services (collectively, the "Services"). By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services.
Account Information. When you create a Vela account, we collect information such as your name, email address, and login credentials.
Personalization Content. To provide Vela's core personalized experiences, we collect information you choose to share, including journal entries, goals, preferences, reflections, mood information, and responses to prompts within the app.
Calendar Information. If you choose to connect your calendar, we access calendar data solely to personalize your daily experience within the Services.
Usage and Device Information. We automatically collect certain technical information, including device type, operating system, app usage patterns, crash reports, and general performance data, to maintain and improve the Services.
Payment Information. All purchases and subscriptions are processed exclusively through Apple's App Store. Vela does not collect, process, or store your complete payment card information.
Communications. If you contact us directly, we retain a record of that communication to respond to your inquiry.
We use the information described above to: provide, operate, and personalize the Services, including generating personalized pep talks, meditations, sleep stories, affirmations, and future-self content; facilitate account creation, authentication, and account management; maintain the security, integrity, and performance of the Services; respond to your questions, requests, and support needs; and comply with legal obligations.
We do not use your journal entries, mood information, goals, or other personalization content for advertising, marketing to third parties, or for any purpose beyond delivering the Services you requested.
Vela's personalized experiences (including pep talks, dream visualizations, sleep stories, and affirmations) are generated with the assistance of third-party artificial intelligence providers. When you use these features, relevant information you've provided, such as journal entries, goals, mood information, calendar data, and prompt responses, may be processed by these providers solely to generate the specific content you requested.
These providers are contractually restricted from using your information for their own independent purposes, including training their own models on your data beyond what is necessary to deliver your request, or using your information for advertising.
Content generated through these features is created using artificial intelligence, is not reviewed by a licensed clinician or mental health professional before it is shown to you, and is not a substitute for professional care. Vela does not use artificial intelligence to make decisions about your health, safety, or medical care. AI-generated content may occasionally be inaccurate, incomplete, or not applicable to your situation. See Section 9 below.
Personalized features that process your journal entries, mood information, or reflections are opt-in. You choose to enable them, and you can turn them off at any time in your account settings, after which this information will no longer be processed by our artificial intelligence providers for that purpose.
Vela does not sell your personal information for money.
Advertising and marketing measurement. Vela shares limited information with advertising partners, including Meta (Facebook/Instagram), and with mobile attribution or influencer-tracking providers, to measure the performance of our advertising and marketing campaigns. This may include device identifiers, hashed contact information, and general app engagement events, such as an install, trial start, or subscription. Under some state privacy laws, including California's, this activity may be considered "sharing" your information for cross-context behavioral advertising, even though Vela receives no payment for it.
We do not share your journal entries, mood information, goals, reflections, or any other personalization content with advertising or marketing measurement partners, under any circumstances.
Service providers. We also share information with service providers who process it on our behalf and under contract, strictly limited to what is necessary to operate the Services. These providers include cloud infrastructure providers, to host and operate the Services; security providers, to protect the Services and your information; authentication providers, to manage account access; analytics providers, to understand app performance and usage in the aggregate; and artificial intelligence providers, to generate the personalized content described in Section 4.
We may also disclose information if required by law, to protect the rights, property, or safety of Vela, our users, or the public, or in connection with a merger, acquisition, or sale of assets, in which case we will notify you as required by law.
Your Privacy Choices. You have the right to opt out of the sharing of your information for cross-context behavioral advertising. To opt out, contact us at hello@myvela.ai, or use the "Do Not Sell or Share My Personal Information" link on our website.
Some information you share with Vela, including journal entries, mood information, and reflections, may be considered "sensitive personal information" or "consumer health data" under applicable privacy laws.
We use this information solely to provide the personalized features you request within the Services. We do not use it to infer characteristics about you for advertising purposes, and we do not disclose it to third parties for their own independent use.
If you have questions about how your sensitive personal information is used, or wish to make a request regarding it, contact us at hello@myvela.ai.
Depending on where you live, you may have rights under applicable privacy laws, including the right to know what personal information we have collected about you, access a copy of your personal information, correct inaccurate personal information, delete your personal information, opt out of the sale or sharing of your personal information (see Section 5 above for what this covers), and not be discriminated against for exercising these rights.
To exercise any of these rights, contact us at hello@myvela.ai. We will respond within the timeframe required by applicable law and may need to verify your identity before completing your request.
The Services are not directed to children under the age of 17, and we do not knowingly collect personal information from anyone under 17. If you believe a child under 17 has provided us with personal information, please contact us at hello@myvela.ai so we can take appropriate action.
Vela is designed to support reflection, mindfulness, emotional well-being, habit formation, and personal growth. Vela is not a medical device and does not provide medical advice, psychiatric care, psychotherapy, crisis intervention, or emergency services. Vela is not a substitute for professional care.
If you are experiencing a mental health crisis or emergency, please contact 988 (Suicide & Crisis Lifeline) or your local emergency services immediately.
We use administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you and any applicable regulators as required by law.
We retain your personal information for as long as your account is active or as needed to provide the Services. We may retain certain information for a longer period where required by law or necessary to resolve disputes and enforce our agreements.
Vela's service providers may process information in the United States or other countries. By using the Services, you understand that your information may be transferred to, stored, and processed in a country other than your own, which may have different data protection laws.
If you are located in a state that requires businesses to honor browser-based opt-out preference signals, such as the Global Privacy Control, we honor that signal as a valid request to opt out of the sharing described in Section 5.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last Updated" date above and, where required by law, through additional notice.
If you have questions about this Privacy Policy or Vela's privacy practices, contact us at hello@myvela.ai.